Advertising: April 2008 Archives
The Queer Media Conference 2008 — Q-Me Con — has announced its lineup of great educational and networking media panels taking place in the Big Apple May 9-11. Check out their site for the schedule AND receive a discount on your tickets. Use promo code "GLAAD" to get $3 off individual seminar tickets, $5 off workshop & VIP seminar passes.
The online dating site Chemistry.com is launching a new $40 million ad campaign featuring four comedic spots, one with a gay couple exchanging mock wedding vows — in a deli. The ads kick off April 14 and will primarily run on cable networks like Bravo, Food Network and TNT.
See a sneak preview here:
Last year's "Rejected by eHarmony" ads took a direct swipe at its online competitor, including a commercial with a gay male. That ad is nominated for a GLAAD Media Award for Outstanding Advertising – Electronic.
The two-year-old Chemistry.com, which is owned by Match.com, is continuing to promote itself as "a progressive, non-judgmental brand," Mandy Ginsberg, GM/VP of Chemistry.com, told Brandweek magazine. "Our mantra is come as you are."
The inclusive campaign has worked thus far, as the site reports an increase of 72% in traffic.
See a sneak preview here:
Last year's "Rejected by eHarmony" ads took a direct swipe at its online competitor, including a commercial with a gay male. That ad is nominated for a GLAAD Media Award for Outstanding Advertising – Electronic.
The two-year-old Chemistry.com, which is owned by Match.com, is continuing to promote itself as "a progressive, non-judgmental brand," Mandy Ginsberg, GM/VP of Chemistry.com, told Brandweek magazine. "Our mantra is come as you are."
The inclusive campaign has worked thus far, as the site reports an increase of 72% in traffic.
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