Advertising: June 2008 Archives
Only days after premiering a TV ad which had us in the United States envious and asking "Why can't something like that air here?", Heinz UK has withdrawn its Deli Mayo ad that featured two men sharing a kiss. Heinz pulled the commercial after approximately 200 viewers complained to UK's Advertising Standards Authority that it was "offensive" and "inappropriate to see two men kissing".
The TV ad is the first by Heinz's new ad agency AMV BBDO since it won the £10m-a-year UK business last year. According to the Guardian, the agency said the concept behind the campaign is that the product tastes so good, "It's as if you have your own New York deli man in your kitchen," and the ad was not intentionally meant to represent same-sex parents.
UPDATE: CNN Headline News featured the story on Wednesday, June 25 and invited TruthWinsOut.org's Executive Director Wayne Besen onto a panel to discuss the ad. Watch the footage here:
The TV ad is the first by Heinz's new ad agency AMV BBDO since it won the £10m-a-year UK business last year. According to the Guardian, the agency said the concept behind the campaign is that the product tastes so good, "It's as if you have your own New York deli man in your kitchen," and the ad was not intentionally meant to represent same-sex parents.
UPDATE: CNN Headline News featured the story on Wednesday, June 25 and invited TruthWinsOut.org's Executive Director Wayne Besen onto a panel to discuss the ad. Watch the footage here:
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